How Dispatchers Can Find Carrier Leads Without Wasting Time, Money, or Energy

If you’re a dispatcher trying to grow your book of business, this article is going to show you exactly how to find quality carrier leads so you can stop scrambling for freight and finally build a predictable income.

Most dispatchers don’t have a lead generation problem.
They have a lead quality problem.

They’re calling random MC numbers, blasting generic DMs, scraping lists off Google, and praying that someone picks up and says, “Yeah, I need a dispatcher.” That’s not a business. That’s roulette.

If you learn the strategies below, you’ll not only find more carriers—you’ll find better ones. Ones that are active. Ones that pay. And if you do it consistently, you’ll be able to fill your weekly schedule, raise your rates, and have carriers chasing you.

Let’s dive in.

Start With High-Intent Data

Why this matters:
You don’t need more contacts. You need the right contacts. You want people who are actively looking to move freight—not ghost MCs from two years ago.

Real Example:
Imagine Dispatcher A scrolls Instagram for hours, cold DMs 200 truckers, and gets one maybe. Dispatcher B uses a tool like AizenFlow, searches for active carriers running lanes she specializes in, and has three booked calls by lunchtime.

One is throwing darts in the dark. The other is using a sniper rifle with a scope.

Qualify Harder, Faster

Why this matters:
Not every lead deserves your time. You need to qualify carriers before you pitch—save time, save energy, save reputation.

Real Example:
Dispatcher C gets excited every time a lead picks up the phone. They start selling—only to find out the carrier has no freight, just got authority yesterday, and doesn’t want to pay over $150/month.

Dispatcher D opens AizenFlow, filters by authority age, average loads moved per month, and equipment type. They only call carriers who are actually in the game.

The difference?
C wastes 10 hours a week.
D books 2 new clients in that same time.

Use Volume, But With a System

Why this matters:
Lead gen is a volume game—but only if you’ve got systems. Otherwise, you’re drowning in contacts and can’t follow up with anyone effectively.

Real Example:
Dispatcher E uses spreadsheets. Leads slip through the cracks. They forget who they followed up with. It’s chaos.

Dispatcher F uses AizenFlow’s built-in CRM. Every lead is tagged, tracked, and managed in a pipeline. They follow up like a pro and close like one too.

Build a Niche and Go Deep

Why this matters:
You don’t want every carrier. You want the right 10. When you specialize (reefers, flatbeds, hotshots), your messaging hits harder—and your value skyrockets.

Real Example:
Dispatcher G is a “generalist.” Tries to help everyone, speaks to no one.

Dispatcher H specializes in hotshot carriers under 10,000 lbs. Her pitch is dialed in, her offer is tailored, and carriers see her as the go-to for that niche.

She charges more and gets less pushback. That’s the power of positioning.

Follow Up Relentlessly

Why this matters:
Most carriers don’t say “yes” on the first call. But 80% of dispatchers give up after one attempt. The money is in the follow-up.

Real Example:
Dispatcher I calls, gets voicemail, and moves on.

Dispatcher J leaves a voice note, sends a personalized email, follows up 48 hours later, and checks in again in a week.

Guess who signs the carrier?

Fortune favors the follow-up.

Final Word:

You don’t need to work 80 hours to make six figures as a dispatcher.
You just need better leads—and better leverage.

Tools like AizenFlow exist to give you both. It’s the unfair advantage that turns solo dispatchers into six-figure operators without a team or an office.

I hope you take this seriously.
Because your future clients already are.

Now go get after it.