How To Write Freight Sales Copy That Actually Gets Responses

I’m going to explain how to write copy that actually moves freight—not just sounds good in a Slack channel.

Most freight sales reps think they’re in logistics.
They’re not.
They’re in attention.
Because if you can’t get a shipper’s attention, you’re not getting the load. Period.

Learning how to write freight sales copy that works means more booked loads, more closed deals, and more money in your pocket—without begging for attention or chasing dead-end leads.

But here’s the problem...

Unfortunately, most people write like robots.
They copy what everyone else is doing.
And the result? Silence. No opens. No replies. No loads.

The biggest reason why? They don’t write like a human.

Other reasons people struggle:

Reason #1: They lead with “who they are,” not what they have.
Nobody cares that you’re a “full-service 3PL.” They care if you have trucks in Atlanta that can move at 3PM.

Reason #2: They write long, boring emails with no CTA.
No one wants to read a freight novel. And if you don’t tell the reader what to do next, they won’t do anything.

Reason #3: They use fancy words instead of freight language.
“Synergies,” “solutions,” “innovative transportation models”—none of this means anything to a shipper trying to move freight before 5PM.

Reason #4: They never follow up.
The first message rarely closes the deal. But most reps never send the second one.

Here’s the good news: you can fix all of this today.
Here’s how, step by step:

Step 1: Start with what you have, not who you are

This matters because people are busy—and they only care if you can help right now.

Instead of saying:

“Hi, I’m Joe with SpeedHaul Logistics, a leading Midwest-based brokerage…”

Say:

“Got 2 reefers in Kansas City, ready to roll tonight. Need coverage?”

See the difference? One is a pitch. The other is helpful.

This is how reps using AizenFlow do it. They search live capacity by lane, pick carriers that match, and write real messages that solve problems—not fluff.

Step 2: Be short, punchy, and direct.

Here’s where most go wrong:
They try to sound smart.

They end up sounding like ChatGPT on training wheels.

Example of what not to write:

“We’re reaching out to explore mutually beneficial opportunities to streamline your supply chain.”

Now here’s what works:

“Do you need a flatbed in Houston this week?”

Stop writing around the ask. Just ask.

Use bullets. Use one-liners. End with a simple CTA:

“Want the rate sheet?”
“Can you take a load from Chicago tomorrow?”
“Want to hop on a call for 5 mins?”

Step 3: Follow up like a freight killer.

This is where the money is.
One message doesn’t make a deal. Follow-up does.

When you send a second, third, or even fourth message (smartly spaced, not spammed), you do two things:

• You stay top of mind.
• You prove you’re serious.

And here’s the light at the end of the tunnel:

If you nail these three steps consistently, you will not just fill your pipeline—you’ll build a reputation. You’ll be known as the broker or agent who’s clear, helpful, and on point.

Those are the ones who win.
And they win big.

So start writing like someone who knows how to win.
Because you do now.

Now go close something.